Sheet A-230 · Marketing / Subcontractors
Get found before the bid list closes.
SkyKPI builds websites, marketing, and social media for trade and specialty subcontractors, with core expertise in the precast concrete industry.
Why us
Prequalification happens online now.
Before a GC ever calls, someone in their office has already looked you up. Subs win or lose bid-list spots on what that search turns up: capabilities, project proof, and whether the outfit looks ready for the scope.
Precast is our flagship expertise. We work around structural and architectural concrete every day, and we speak the language of the GCs who hire the trades.
Scope of work
What we build for subs
- W-1
Clean capability pages
Your scope, your markets, your coverage area, and your crew capacity, stated plainly enough for an estimator in a hurry.
- W-2
Project proof
Finished-work photography and short project writeups that show you have carried this scope before.
- W-3
Being easy to find
A site that ranks for your trade and your region, so you are on the list when the list is being built.
Questions and answers
What subs ask us
- Q1
How do subcontractors get found by general contractors?
GCs and estimators prequalify subs online before anyone calls. They search the trade and the region, then check capabilities, past projects, coverage area, and whether the outfit looks like it can carry the scope. If your site answers those questions, you make the bid list.
- Q2
What belongs on a capability page?
The scope you self-perform, the markets and project sizes you work in, your coverage area, key equipment or crew capacity, and photos of finished work. Two clear pages beat twenty vague ones.
- Q3
What does marketing for a subcontractor cost?
One monthly retainer scoped to what you need, and for most subs the scope is focused: a clean site, capability pages, and proof of work. No hourly billing. The number comes from a short conversation about scope.