Sheet A-220 · Marketing / Contractors
Reputation wins the work. Proof backs it up.
SkyKPI builds websites, marketing, and social media for general contractors, with core expertise in the precast concrete industry.
Why us
The lookup happens after the meeting.
A GC gets shortlisted on relationships and reputation. Then someone on the owner's side looks the firm up. What they find either backs up your estimator and your business development lead, or it undercuts them.
We build the version that backs them up: finished projects, real jobsite photography, and a firm that looks like it builds what it says it builds.
Scope of work
What we build for GCs
- W-1
The website that survives diligence
Project pages, markets, delivery methods, and leadership. The answers an owner's rep wants, findable in two clicks.
- W-2
Jobsite photography
Real crews on real sites. Photography that makes your safety culture and your self-perform work visible.
- W-3
A presence owners notice
LinkedIn and email that keep the firm in front of owners, developers, and the architects who recommend builders.
Questions and answers
What GCs ask us
- Q1
What should a general contractor’s website show?
What the owner’s rep checks before the interview: finished projects, delivery methods, markets you build in, bonding capacity if you publish it, safety culture, and the people who run the work. Real jobsite photography, not renderings.
- Q2
Do you actually understand construction?
Our core expertise is the precast concrete industry, so we live around structures, schedules, and jobsites. We know the difference between a superintendent and a PM, and the marketing we build for GCs reads like it was written by someone who does.
- Q3
What does marketing for a GC cost?
A single monthly retainer scoped to the work, with one team on the account and no hourly billing. The number comes out of a conversation about what you need, and we will tell you plainly what we would do for it.