The website
The site that backs up your reps after they leave the room. Built around what a specifier checks: capabilities, finishes, typical spans, and who to call.
Sheet A-200 · Marketing
SkyKPI works as an extension of your sales team.
The website, email, photography, and social media a precast producer or supplier needs behind its reps, scoped to how the product gets specified and bought.
The problem
Great work does not sell itself.
Your reps shake hands, walk the plant, and leave a good impression. Then the specifier looks you up from their desk. If the website is ten years old and the photos are phone shots, the impression starts over.
The lookup happens after the handshake, and by the time a job goes out to bid, the big decisions are already made. Our work is making sure you are known to the people making those decisions while there is still time to shape them.
Scope of work
What we build
Email between projects
Email keeps your name in front of the people who will pick a supplier the next time they have a job or a problem, and the report shows who opened it and who called.
Photography your sales team can use
Plant, product, and jobsite photography shot for the way it gets used: proposals, spec sheets, the website, and the trade-show booth. Never stock.
A social presence that shows the work
LinkedIn first, because that is where your buyers are. Real projects and real people from your plant, posted consistently, without chasing trends.
A website built around what specifiers actually check will keep working for years.
Who it is for
We work in precast first and the industry around it second.
The core of our work is precast producers, the suppliers who sell into them, and associate members across the industry. The work changes with the buyer.
- L-1
Producers
- Producers mostly are not specified by name. They get certified, prequalified, and invited to bid. Our work for producers earns more and better invitations, and a seat in the design conversation while the structure is still being drawn.
- L-2
Suppliers architects choose
- Formliners, pigments, thin brick, and finishes get picked by architects, so the work produces countable outcomes: spec-ready content, sample requests, and education bookings.
- L-3
Suppliers the plant buys
- Nobody writes hardware, chemicals, admixtures, or form release into a spec section. The work is being the name the plant already trusts the day the current supplier ships late or a mix goes wrong, and the near-term outcome is earning the trial.
That fluency extends to the people who design, bid, and build with precast.
Sheet A-210
Architects
Portfolio-grade websites and marketing for firms that want their built work seen.
Open sheet A-210 →Sheet A-220
Contractors
Reputation and proof for general contractors, backing up the estimator after the meeting.
Open sheet A-220 →Sheet A-230
Subcontractors
Getting trade and specialty subs found and prequalified before the bid list closes.
Open sheet A-230 →Engagement model
One retainer covers everything, and the same team does the work.
A single monthly retainer scoped to the work. No hourly meters, no surprise invoices, no junior account team learning on your dime. You get one team that writes, designs, shoots, and ships, and one person to call.
Pricing comes from a conversation about scope.Start it here.
The ledger
Every month you see what the money did.
The monthly report is one page. It says who found you, where they came from, and what it led to: the calls, the sample requests, the plant visits, the invitations to bid.
If a month produced nothing worth reporting, the report says that too, and we talk about what changes. You should never have to wonder what the retainer bought.
Questions and answers
What plant owners ask us
- Q1
Can you get us specified?
Producers mostly don't get specified by name. They get certified, prequalified, and invited to bid, and the structure gets drawn around precast, or around somebody else's product, long before bid day. Our work is making sure the people drawing it know your plant and what it can do while that is still being decided. We don't guarantee a spec, a bid win, or a ranking for anyone. The monthly report shows what the work produced: who found you, where they came from, and what it led to.
- Q2
What does a precast marketing firm do?
We build and run the sales tools a precast producer or supplier needs: the website, email, photography, and social presence. Everything is scoped to how precast gets specified and bought. You keep selling, and we make sure what buyers find when they look you up backs you up.
- Q3
Do you work with suppliers or only producers?
Both. We work with producers, the suppliers who sell into them, and associate members across the industry. We also serve the architects, contractors, and subcontractors around precast.
- Q4
What does precast marketing cost?
A single monthly retainer scoped to the work. One team, no hourly billing. The number comes from a conversation about scope, so pricing starts with what you need.
- Q5
Do you show client work or results?
No. Client work is confidential. We work as part of your team, your wins are yours, and we never use client names, case studies, or testimonials to sell ourselves.
- Q6
Do we need to teach you the industry first?
No. We work in the precast industry every day. You will not pay for a ramp-up quarter or sit through glossary meetings. The first draft sounds like your industry.
- Q7
What gets built first?
The website and the photography, because everything else points back to them. Email and social start once there is something worth pointing people to. You will see finished work before you see a strategy deck.
- Q8
Do you replace our marketing person?
No. Where there is someone in-house, we work alongside them and carry the load they do not have time for. Where there is nobody, we are the department. Either way you deal with the same team, not a rotating account list.
Sheet A-500
We are ready when your reps need backup.
SkyKPI takes on a few clients at a time, all in industries we know firsthand. If you need a website built once, or a small monthly spend, we're the wrong fit, and we'll give you the name of someone good.