For precast and building-product manufacturers
Websites architects can use to choose your product.
Architects start with a search and then go to the manufacturer's own website. SkyKPI builds those websites and runs the marketing around them. We also manage associations and build member and customer portals for the industry. Based in Frankfort, Illinois, working nationwide.
Marketing retainers from $8,500 a month. Websites from $1,500.
What architects told the AIA
The website is where an architect decides whether to keep looking.
- 71%start product research by searching for the product or category.
- 74%leave a manufacturer's website if they cannot find what they need within a few clicks.
- 20%rate manufacturers well on ease of navigation. 87% say it matters.
We build a manufacturer's website around the questions an architect asks first: sizes, finishes, details, and who to call.
Source: The American Institute of Architects, The Architect's Journey to Specification, 2018. Survey of 400 architects.
Services
What we do
Marketing
Marketing for manufacturers and subcontractors
Your website, search, photography, email and LinkedIn run as one program on a monthly retainer, with a one-page report each month.
Read moreAssociation management
Association management
A full team for events, membership, sponsors, communications and board support, running on membership software we build and maintain.
Read moreCustom systems
Online payments, portals and association software
When a website is not enough, we build the system behind it: member and customer portals, online payments and association management software.
Read moreFixed-price websites
Websites for architects and local businesses
Fixed-price websites for architecture firms and for businesses in Frankfort, New Lenox, Mokena and Manhattan, with a low monthly care plan.
Read moreWhat we run
We use what we build, every day.
A membership system for a professional association
Sign-in, renewals, event registration, continuing education credits, a job board and membership certificates. Staff and members use it daily.
Association management
Trade and professional associations, from the annual meeting to the weekly email.
Two precast industry directories
findprecast.com for people looking for a producer, and makeprecast.com for people who want to work in the industry.
Marketing programs for manufacturers
Websites, search, photography and social media for precast and building-product companies.
Client work is confidential. We name a client only with its permission.
Annual report
Every year we grade producer websites and publish what we find.
Eight checks, drawn from what architects told the AIA they need and from how search engines and AI assistants read a page. The report names no one. It shows where the industry stands and what to fix.
About the reportPricing
How we charge
- From $8,500 a monthMarketing retainers for manufacturers and subcontractors.
- From $1,500Websites for architecture firms and local businesses, with care from $50 a month.
- QuotedAssociation management and custom systems, after one conversation.
No hourly billing and no surprise invoices.
See pricingHow we work
How an engagement works
1. Scope
It starts with one conversation about what you need. We tell you plainly what we would do and what it costs.
2. Build
One team writes, designs, builds and shoots the photography. You review finished work.
3. Run
We keep it running for a flat monthly fee, and you get a one-page report each month.
Tell us what you are working on.
Send a note about what you sell, what your board needs handled, or the system you wish you had. We answer within one business day.